Red Aspen's Mission
Inspire women to stand up, stand out, and stand together by uniting passion with purpose.
Our Values
Our name, Red Aspen, is actually tied to our mission statement. In nature, you never see a single aspen tree standing alone. You always see a grove, and that’s because aspens share a common root system. Aspen trees stand up and stand out, but they ultimately stand together as one unified group. They rely on each other to flourish, and it’s through teamwork that they grow. See the comparison? Red Aspen business owners stand up with their own independent businesses, but the magic really happens when teams choose to work together.
This post wouldn’t be complete without mentioning our four core values:
Our Story
Red Aspen is a female-founded social-selling beauty company based in Meridian, Idaho. In 2017, sisters Jesse McKinney and Genie Reese, and their good friend Amanda Moore set out to create their own social selling beauty company. They started with a dream, some inspiration, a lot of hard work with the goal of bringing Red Aspen - the mission, the products, the opportunity - to Brand Ambassadors around the country.
IT ALL STARTED WITH A LASH
In October 2017, Red Aspen debuted their beauty solutions brand and began welcoming Brand Ambassadors across the country to join as part of their founding sales team. Initially launching with only 6 false lashes and a dream, Red Aspen soon took off and became one of the fastest-growing companies in the United States. But it wasn’t always glitz and glamour - Red Aspen’s humble beginnings included a one-bedroom apartment that doubled as an office space and a team of women determined to make their mark.
Over the next few years, we grew in number - increasing the number of teammates working at our Treehouse HQ, and the number of Brand Ambassadors selling Red Aspen! We also launched dozens of new beauty products, including our press-on nails.
THRIVING IN THE MIDST OF CHANGE
Nothing, however, could have prepared the team for the COVID pandemic in 2020. With everyone in the country sheltering at home, women needed at-home self-care and beauty products more than ever before. Salons were shut down, spas were closed, and yet women still wanted to feel beautiful. Red Aspen Nail Dashes and faux lashes allowed women to continue their beauty routines at home, while achieving salon-quality results at a fraction of the cost.
Our Journey
After experiencing such hypergrowth, Red Aspen has continued to expand its Brand Ambassador community, product catalog, and positive impact on the lives of women across the country. Throughout it all, our community and products continue to inspire women to stand up, stand out and stand together by uniting passion with purpose. As of today, Red Aspen has surpassed $100 million in lifetime sales, reached a Brand Ambassador community of over 14,000 and is supported by a growing Treehouse Team in Meridian, ID.
A message from the founders